Overview
At Wilde, we like to let our real-life client successes speak for us. These stories span a range of Industries, Business Solutions, and Specialties that demonstrate how Wilde can benefit your business, regardless of the marketing challenges you face.
High Tech
Integrated Marketing Campaign
The first challenge is identifying these competitive customers; the second is understanding the source of their dissatisfaction. These challenges required establishing a dialog, and Wilde was ready to help. The process started with an online/offline campaign designed to entice prospects using a personalized direct mail piece with a strong migration offer to make it easy to switch – which drove them to a customized web landing page. A consultative telemarketing contact was also made. This allowed Wilde to capture crucial self-reported information and insights. In turn, using variable data printing, HP was able to customize its follow-up communications to offer information and solutions to address each prospect's particular needs and concerns with personalized sales follow-up. The results were off the charts with a response rate of three times the average, a qualified lead rate that exceeded projections by 200% and a sales acceptance rate that was four times higher than average.
