Overview
At Wilde, we like to let our real-life client successes speak for us. These stories span a range of Industries, Business Solutions, and Specialties that demonstrate how Wilde can benefit your business, regardless of the marketing challenges you face.
Institutional Investment Publishing
Financial Services
Customer Communications Program
This publisher had more than 700 creative letters that needed to be personalized with more than a dozen variables and graphic elements. In addition, the ability to insert last-minute customized messages into some of the letters to highlight relevant articles that would appeal to segments of their subscriber base was desired. And these changes needed to be made with minimal effort in terms of approvals and direction. Offset printing and traditional lettershop processes were not a viable alternative. Wilde stepped in with a highly coordinated effort to redesign and rewrite all the letters so that they could be integrated into a print-on-demand program that was being driven by weekly data feeds. The result? An increase of several percentage points across all publications, especially in the renewal letter communications program.
