Overview
At Wilde, we like to let our real-life client successes speak for us. These stories span a range of Industries, Business Solutions, and Specialties that demonstrate how Wilde can benefit your business, regardless of the marketing challenges you face.
Vehicle Services
Automotive
Web development, product naming and logo design
This company was lagging in the media battle for consumer brand awareness and recall, important in a B2B2C business model. Building on its heritage of safety, the company wanted to add the cachet of innovation to its brand identity. Wilde used a three-pronged approach of discovery, analysis and strategy, and execution to help the company achieve these objectives. Areas of differentiation likely to be most compelling across the board to the company's stakeholders—vehicle OEMs, insurance companies, aftermarket navigation providers, customers and prospects, and employees—were identified. The resulting memorable brand name, fresh logo and smart, modern web site drew overwhelmingly positive reaction and feedback from stakeholders and will be used as a springboard for an integrated communications program to further bolster the company's position in the highly competitive vehicle services market.
